Publicity (the sharing of a brand’s information on media channels to achieve public visibility and create awareness) has to do more than disseminating information to trigger interest and conversion.
![Publicity](https://heuristicsmedia.co.ke/wp-content/uploads/2020/10/Publicity-PerspeXo.jpg)
Publicity (the sharing of a brand’s information on media channels to achieve public visibility and create awareness) has to do more than disseminating information to trigger interest and conversion.